Beginner Guitar Sales Rise

The shop where Ed Sheeran announced to his 40 million Instagram followers that he was about to play an impromptu gig said it had a “really busy week” after the star bought his guitar there. Sheeran rocked up at Music World in Ipswich and spent an hour in the shop choosing a guitar and amp for the gig on the town’s Cornhill on 7 October.

Owner John Fender shut up shop early and walked to the site with Sheeran. He said since the gig, trade was up and “lots” of guitars had been sold. Ipswich Town fan Sheeran grew up in Framlingham in Suffolk and still has a home there. Although his team had been in touch with Music World to tell them the singer would be turning up, Mr Fender said staff “just couldn’t believe it” when he actually showed up.

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