Steve Grindrod Amplification to relinquish 20 per cent of company

Steve Grindrod Amplification (SGA) founder, Steve Grindrod, is relinquishing 20 per cent of his company and is inviting guitarists and industry executives to share in its ownership.  Grindrod is utilising public equity crowdfunding portal Seedrs to sell of 20 per cent of the firm.

“For over 40 years I’ve obsessed on one thing: making guitarists sound better,” said Grindrod. “The way I’ve achieved this is by listening deeply to their concerns and by becoming one with their wants and needs. Since we’re one, emotionally, and SGA is still a young company, I felt it would be meaningful to invite guitarists to share in the growth of my brand with me. Has a guitarist ever been able to say, ‘I own a piece of the amp brand I play?’ Now they can.”

And experienced amp designer, Grindrod formed the company in 2015, having spent 27 years as chief designer at Marshall, where he created iconic amps, such as the JCM800, Silver Jubilee, JCM900 and JCM2000. He also spent eight years at Vox, where he created the AC30, Custom Classic, and Heritage AC15, and six years plying his trade at Albion.

The company is expected to go live on the Seedrs public platform by mid-June,